品牌童年：婴儿在Instagram上成为数字资本

IF 1.6 3区社会学 Q2 SOCIAL SCIENCES, INTERDISCIPLINARY

Childhood-A Global Journal of Child Research Pub Date : 2022-11-03 DOI:10.1177/09075682221129367

Ylva Ågren

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引用次数: 0

摘要

在当今的数字文化中，童年、劳动和价值之间的关系正在发生变化。本文对10位斯堪的纳维亚影响者的Instagram账户进行了视觉话语分析，探讨了儿童的商业化和神圣化之间的联系在数字时代是如何出现的。研究结果显示，婴儿如何发挥数字资本的作用，在消费者和产品之间建立关系，以及他们如何被构建成一个围绕消费的框架，并在叙事中被用来加强父母的品牌。调查结果表明，迫切需要为社交媒体中的童工现象建立一个法律框架。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Branded childhood: Infants as digital capital on Instagram

The relationships between childhood, labour and value are changing in today’s digital culture. Drawing on a visual discourse analysis of 10 Scandinavian influencers’ Instagram accounts, this paper explores how the connections between the commercialisation and sacralisation of children appear in the digital age. The results show how infants function as digital capital for building relationships between consumers and products and how they are structured into a framework around consumption and used in narratives to strengthen the parents’ brand. The findings suggest an urgent need for a legal framework for child labour in social media.

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来源期刊

Childhood-A Global Journal of Child Research SOCIAL SCIENCES, INTERDISCIPLINARY-

CiteScore

3.40

自引率

15.80%

发文量

期刊介绍： Childhood is a major international peer reviewed journal and a forum for research relating to children in global society that spans divisions between geographical regions, disciplines, and social and cultural contexts. Childhood publishes theoretical and empirical articles, reviews and scholarly comments on children"s social relations and culture, with an emphasis on their rights and generational position in society.