“为消费者购买过程中的短期和长期营销效果建模”的勘误表[Int.]J. Res. Mark. 39(1) (2022) 96-116]

IF 5.9 2区管理学 Q1 BUSINESS

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI:10.1016/j.ijresmar.2022.10.003

P.M. Cain

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Corrigendum to “Modelling short-and long-term marketing effects in the consumer purchase journey” [Int. J. Res. Mark. 39(1) (2022) 96–116]

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来源期刊

International Journal of Research in Marketing BUSINESS-

CiteScore

11.80

自引率

4.30%

发文量

审稿时长

66 days

期刊介绍： The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.