地方新闻的不可替代性?广告与新闻业伞式市场模式的衰落

IF 2 Q2 COMMUNICATION
Helle Sjøvaag, T. Owren
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引用次数: 1

摘要

摘要本文论述了随着数字经济向人工智能(AI)转型,地方报纸面临的挑战。我们采访了五位斯堪的纳维亚报业公司的首席执行官,他们分别代表小型、中型和大型报业连锁店。该分析重点关注采访中出现的三个主要因素——技术转型、数字广告市场和企业注册——以及它们与商业模式颠覆和当地新闻的不可替代性之间的关系。该分析是在数字化转型的框架内进行的,为了本研究的目的,我们认为数字化转型包括两个阶段:上线(直到2014年左右)和算法调整(从2014年左右开始引入程序广告和受众指标)。分析得出的结论是,由于市场广告方面失去了不可替代性,这对报纸出版的伞形模式提出了挑战。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The non-substitutability of local news?Advertising and the decline of journalism's umbrella market model
Abstract This article addresses the challenges facing local newspapers as the digital economy transitions to artificial intelligence (AI). We interview five CEOs of Scandinavian newspaper corporations, representing small, mid-sized, and large newspaper chains. The analysis focuses on three main factors emerging from the interviews – technological transformations, digital advertising markets, and corporate enrolment – and how they relate to business model disruption and the non-substitutability of local news. The analysis is set within the framework of the digital transformation, which, for the purpose of this study, we argue consists of two phases: getting online (until about 2014), and algorithmic adaptation (the introduction of programmatic advertising and audience metrics from about 2014). The analysis concludes that as non-substitutability is lost on the advertising side of the market, this challenges the umbrella model of newspaper publishing.
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来源期刊
Nordicom Review
Nordicom Review COMMUNICATION-
CiteScore
2.80
自引率
9.10%
发文量
10
审稿时长
52 weeks
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