Sanctioning Russia’s oligarchs – with shame

ABSTRACT When most people hear the word “sanctions,” they think of formal economic and political punishments leveled at rogue regimes, like the US trade embargo against Iran, or the threatened expulsion of Hungary from the European Union. Both kinds of sanctions have been leveled against Russia since its February 2022 invasion of Ukraine. But the past eight months have also brought a different sanctions strategy to the fore: one aimed at stigmatizing the individuals close to Putin’s regime, in hopes of shattering elite support and encouraging revolt. These sanctions, which have led to the freezing and seizure of Russian oligarchs’ assets in the West, have prompted the first murmurs of public dissent by Russian oligarchs in nearly two decades. The sanctions have consequently been effective in destabilizing Putin’s authority, cracking the façade of control that has previously deterred attempts to topple him. This article explains the sociological dynamics of this strategy, and how stigma can be effective even where legal and economic punishments fail.