Nonprofit Organizations in Mexico: A Preliminary Study on Knowledge Creation From the Beneficiaries’ Perspectives

ABSTRACT The purpose of this study is to assess knowledge-creation activities by nonprofit organizations in Mexico from the beneficiaries’ perspectives. The ontological shift Socialization, Externalization, Combination, Interiorization (SECI) model and nonparametric tests were applied to a sample of 429 beneficiaries of 89 nonprofit organizations. The results found socialization was the most important and externalization was the least important aspect of the four types of dynamic knowledge interaction, suggesting an imbalance in knowledge creation, specifically in the conversion from tacit to explicit knowledge, which implies a problem, failure, or explicit barrier between the nonprofit organizations and their beneficiaries. The results further suggest weak links between age and externalization activities, gender and combination activities, and educational attainment and socialization activities. In sum, nonprofit organizations should consider beneficiaries’ individual characteristics when developing activities, disseminating materials, and communicating with the public. The study contributes to our understanding of tacit and explicit knowledge-creation activities by nonprofit organizations in Mexico.