企业网红如何共同创造品牌意义:德国电信Pawel Dillinger案例

{"title":"企业网红如何共同创造品牌意义:德国电信Pawel Dillinger案例","authors":"A. Hesse, H. Schmidt, C. Baumgarth","doi":"10.1057/s41299-020-00103-3","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"24 1","pages":"191 - 204"},"PeriodicalIF":1.5000,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1057/s41299-020-00103-3","citationCount":"13","resultStr":"{\"title\":\"How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom\",\"authors\":\"A. Hesse, H. Schmidt, C. Baumgarth\",\"doi\":\"10.1057/s41299-020-00103-3\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":47317,\"journal\":{\"name\":\"CORPORATE REPUTATION REVIEW\",\"volume\":\"24 1\",\"pages\":\"191 - 204\"},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2020-10-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1057/s41299-020-00103-3\",\"citationCount\":\"13\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"CORPORATE REPUTATION REVIEW\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1057/s41299-020-00103-3\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"CORPORATE REPUTATION REVIEW","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/s41299-020-00103-3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}