纺织业数字平台网购动机：风险感知与购买意愿

IF 0.7 4区工程技术 Q3 MATERIALS SCIENCE, TEXTILES

Fibres & Textiles in Eastern Europe Pub Date : 2022-10-01 DOI:10.2478/ftee-2022-0038

Gülden Turhan

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引用次数: 0

摘要

摘要本研究旨在深入了解具有不同网上购物动机的消费者的风险感知和购买意愿是如何不同的。数据是通过对居住在伊斯坦布尔的359名18-28岁的自愿消费者的问卷调查收集的。通过焦点小组技术确定了14种导致他们通过数字平台在线购物的动机。首先，进行聚类分析，根据网络购物中的引导动机来定义消费者。接下来，通过方差分析研究了由这些动机识别的消费者群体是否具有不同程度的风险感知和购买意愿。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention

Abstract This study aims to provide a great deal of insight into how risk perception and purchase intention differ for the consumer with different online shopping motives. Data were collected through a questionnaire with 359 voluntary consumers aged 18–28 living in Istanbul. 14 motives leading them to online shopping through digital platforms for textile products were defined with the focus group technique. First, clustering analysis was conducted to define consumers according to the guiding motives in online shopping. Next, whether the consumer segments identified by these motives have different levels of risk perception and purchase intention was investigated via ANOVA analysis.

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来源期刊

Fibres & Textiles in Eastern Europe 工程技术-材料科学：纺织

CiteScore

1.60

自引率

11.10%

发文量

审稿时长

13.5 months

期刊介绍： FIBRES & TEXTILES in Eastern Europe is a peer reviewed bimonthly scientific journal devoted to current problems of fibre, textile and fibrous products’ science as well as general economic problems of textile industry worldwide. The content of the journal is available online as free open access. FIBRES & TEXTILES in Eastern Europe constitutes a forum for the exchange of information and the establishment of mutual contact for cooperation between scientific centres, as well as between science and industry.