ORGANIZAÇÕES DE ECONOMIA CRIATIVA: UMA ANÁLISE DO TRABALHO NAS EMPRESAS PARTICIPANTES DO PROGRAMA RIO CRIATIVO

The concept of creative economy refers to a set of activities that depend on symbolic content, which includes creativity as a raw material. The article aims to analyze the organizational dimension of work in companies participating in the incubation process of the Rio Criativo program. To fulfill the objective, a qualitative field research was carried out. As data collection, documentary research and semi-structured interviews were adopted. The analysis was based on content analysis. The main results obtained are related to the relevance of an incubator for the consolidation of companies in the creative economy sector, the incentive to develop projects, the work performed virtually or in a coworking space, the importance of social networks and the relationship of work with innovation. In addition, opportunities for creative businesses are growing, but the domestic market needs to be developed and stimulated. Therefore, it is emphasized that the development of the creative economy needs adequate public policies, which consider the need for specific lines of financing, tax differentiation and systems for the standardization of enterprises.