游客在目的地寻找同样的信息吗?针对不同游客类型的数字旅游信息搜索分析

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

European Journal of Tourism Research Pub Date : 2022-08-05 DOI:10.54055/ejtr.v32i.2492

Assumpció Huertas, Miguel Orden-Mejía

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引用次数: 2

摘要

该研究分析了不同类型的游客，具有不同的特征和连接偏好，在目的地对他们可能需要的主要主题进行的数字旅游信息搜索，从而了解他们使用的数字来源，以及在什么时刻和什么情况下使用的数字源。这项研究基于一项在线调查，该调查询问了用户在上次旅行中在目的地搜索旅游信息的情况。结果表明，游客越来越多地在目的地寻求更多的旅游信息，并在不同的数字渠道和地点根据主题和他们的连接偏好进行不同的搜索。结果将使目的地管理组织（DMO）能够在游客需要的时间和地点为他们提供合适的信息。

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Do tourists seek the same information at destinations? Analysis of digital tourist information searches according to different types of tourists

The study analyses the searches for digital tourist information that different types of tourists, with different characteristics and connectivity preferences, make at destinations on the main topics they may require, allowing to know which digital sources they use, but also at what moment and in what situation. The study was based on an online survey that asked users about searches for tourist information they made at the destination during their last trip. The results show that tourists increasingly seek more tourist information at the destination, and search differently depending on the topic and their connectivity preferences in the different digital channels and locations. The results will allow Destination Management Organizations (DMOs) to provide tourists with suitable information, at the time and place they so require.

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来源期刊

European Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.00

自引率

8.70%

发文量

审稿时长

25 weeks

期刊介绍： The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited.