酒店业的关系质量：回顾与展望

Q4 Business, Management and Accounting

Restaurant Business Pub Date : 2019-12-05 DOI:10.26643/rb.v118i12.13073

B. Harish, S. Thomas

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引用次数: 0

摘要

在竞争激烈的酒店业中，关系管理至关重要。有效的关系管理不仅有助于忠诚度和复购，而且对组织绩效也有直接影响。关系管理的效果取决于关系质量的构建。本文的目的是批判性地分析现有文献中关于酒店业中关系质量的前因和结果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Relationship Quality in the Hospitality Industry: Critical Review and Future Directions

In the highly competitive hotel industry, relationship management is of utmost importance. Not only effective relationship management helps loyalty and repurchase, but it is also found to have a direct influence on organizational performance. The effect of relationship management is dependent on the construct of relationship quality. The aim of the paper is to critically analyze the existing literature on the antecedents and outcomes of Relationship Quality in the context of hospitality industry.

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来源期刊

Restaurant Business Business, Management and Accounting-Tourism, Leisure and Hospitality Management

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期刊介绍： Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.