Marco Colagrossi, Claudio Deiana, Andrea Geraci, Ludovica Giua
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Hang up on stereotypes: Domestic violence and an anti-abuse helpline campaign
We estimate the effectiveness of a government-led anti-domestic-abuse campaign launched in the midst of the covid-19 pandemic on the number of calls to the Italian domestic violence helpline. In the week after the start of the campaign, we document a sharp increase in the number of calls. By exploiting geographical variation in the exposure to the campaign ads aired on public TV networks, we find that greater exposure is associated with an increase in the number of calls after the launch of the campaign. However, the effectiveness of the media campaign is hindered in areas where gender stereotypes are stronger.
期刊介绍:
Contemporary Economic Policy publishes scholarly economic research and analysis on issues of vital concern to business, government, and other decision makers. Leading western scholars, including three Nobel laureates, are among CEP"s authors. The objectives are to communicate results of high quality economic analysis to policymakers, focus high quality research and analysis on current policy issues of widespread concern, increase knowledge among economists of features of the economy key to understanding the impact of policy, and to advance methods of policy analysis.