Developing self-efficacy through transformative field experiences in tourism pedagogy

ABSTRACT This case study aims to provide higher education instructors a template to design service-learning courses that wish to not only further transformative pedagogy in tourism education, but also inform the development of students’ self-efficacy in critically examining social equity and justice at a personal and community level. The case illustrates transformative field experiences, both in person and virtual, in two undergraduate courses at two separate universities in the Southeast United States of America. Each course included a project consisting of collaboration with a local community partner to further the education, development, marketing, and promotion of African American and Black heritage tourism in their respective communities.