欧盟国家在目的地管理中的合作

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Petra Vašaničová, Sylvia Jenčová, B. Gavurová, R. Bačík
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引用次数: 10

摘要

合作竞争一直是不同领域各种研究的问题,但在研究旅游业和目的地管理的合作竞争方面存在研究空白。本文旨在确定在旅游和旅游竞争力指数(TTCI)的自然和文化资源指标方面,欧盟国家是否存在内部同质和外部异质的群体,从而确定各国在旅游部门竞争的重要性和可能性。多维标度和聚类分析用于验证研究假设,以及TTCI第四个子指数(自然和文化资源)的十个指标。聚类分析的结果得出了六组解决方案。意大利、西班牙和法国在旅游竞争力方面处于最佳地位。研究结果显示了国际旅游市场的竞争空间。尽管欧盟国家是全球层面的竞争对手,但它们的合作可能有利于旅游业的发展。这项研究的结果有助于旅游决策者和目的地管理组织的规划和战略制定,但也可用于制定各种营销策略。此外,随着旅游景点的多样性将增加,目的地之间的合作将支持旅游业战略灵活性的必要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Coopetition of European Union Countries within Destination Management
Coopetition has been the issue of various studies in different fields, but there is a research gap in examining coopetition within the tourism sector and destination management. This paper aims to determine whether there are internally homogeneous and externally heterogeneous groups of European Union countries regarding indicators of natural and cultural resources of the Travel and Tourism Competitiveness Index (TTCI), and thus subsequently identify the importance and possibilities of competition among countries within the tourism sector. Multidimensional scaling and cluster analysis are used to verify the research hypothesis, along with ten indicators of the fourth sub-index (Natural and Cultural Resources) of TTCI. The results of the cluster analysis led to a six-group solution. Italy, Spain, and France have the best position in terms of tourism competitiveness. The results show space for competition in the international tourism market. Even though EU countries are competitors at a global level, their cooperation could be beneficial to tourism development. The findings of this study can be helpful in planning and strategy development for tourism policymakers and destination management organizations but can also be used to develop various marketing strategies. Furthermore, cooperation between destinations will support the need for strategic flexibility in the tourism sector, as the diversity of tourism attractions will increase.
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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