{"title":"出价还是不出价?这就是问题所在!谈判中的先发优势与后发优势","authors":"Y. Maaravi, Aharon Levy, B. Heller","doi":"10.1111/nejo.12438","DOIUrl":null,"url":null,"abstract":"For the past two decades, negotiation research has established a first‐mover advantage based on the anchoring and adjustment heuristic. Negotiation scholars have argued that first offers serve as anchors that affect both counteroffers and settlement prices. Consequently, management education—including negotiation articles, books, courses, and seminars—often recommends that negotiators move first to “anchor” their counterparts. Nonetheless, a growing body of recent research contradicts this general advice and points to a second‐mover advantage in specific cases. Interestingly, this contradiction was termed the “practitioner‐researcher paradox,” as practitioners and negotiation experts appeared to understand the benefits of moving second in negotiations, which scholars—up until recently—generally have overlooked. The current article offers a solution to this paradox by proposing three key factors that might explain the conditions and circumstances of first‐ versus second‐mover advantage in negotiations. These three factors are central in negotiation research and practice: information, power, and strategy. Given the centrality of first offers in negotiations, the solution to this paradox is crucial for negotiation scholars, businesspeople, managers, and anyone else who finds themselves in a negotiation.","PeriodicalId":46597,"journal":{"name":"Negotiation Journal","volume":null,"pages":null},"PeriodicalIF":0.8000,"publicationDate":"2023-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"To Bid or Not to Bid? That is the Question! First‐ Versus Second‐Mover Advantage in Negotiations\",\"authors\":\"Y. Maaravi, Aharon Levy, B. Heller\",\"doi\":\"10.1111/nejo.12438\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"For the past two decades, negotiation research has established a first‐mover advantage based on the anchoring and adjustment heuristic. Negotiation scholars have argued that first offers serve as anchors that affect both counteroffers and settlement prices. Consequently, management education—including negotiation articles, books, courses, and seminars—often recommends that negotiators move first to “anchor” their counterparts. Nonetheless, a growing body of recent research contradicts this general advice and points to a second‐mover advantage in specific cases. Interestingly, this contradiction was termed the “practitioner‐researcher paradox,” as practitioners and negotiation experts appeared to understand the benefits of moving second in negotiations, which scholars—up until recently—generally have overlooked. The current article offers a solution to this paradox by proposing three key factors that might explain the conditions and circumstances of first‐ versus second‐mover advantage in negotiations. These three factors are central in negotiation research and practice: information, power, and strategy. Given the centrality of first offers in negotiations, the solution to this paradox is crucial for negotiation scholars, businesspeople, managers, and anyone else who finds themselves in a negotiation.\",\"PeriodicalId\":46597,\"journal\":{\"name\":\"Negotiation Journal\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2023-08-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Negotiation Journal\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1111/nejo.12438\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Negotiation Journal","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1111/nejo.12438","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
To Bid or Not to Bid? That is the Question! First‐ Versus Second‐Mover Advantage in Negotiations
For the past two decades, negotiation research has established a first‐mover advantage based on the anchoring and adjustment heuristic. Negotiation scholars have argued that first offers serve as anchors that affect both counteroffers and settlement prices. Consequently, management education—including negotiation articles, books, courses, and seminars—often recommends that negotiators move first to “anchor” their counterparts. Nonetheless, a growing body of recent research contradicts this general advice and points to a second‐mover advantage in specific cases. Interestingly, this contradiction was termed the “practitioner‐researcher paradox,” as practitioners and negotiation experts appeared to understand the benefits of moving second in negotiations, which scholars—up until recently—generally have overlooked. The current article offers a solution to this paradox by proposing three key factors that might explain the conditions and circumstances of first‐ versus second‐mover advantage in negotiations. These three factors are central in negotiation research and practice: information, power, and strategy. Given the centrality of first offers in negotiations, the solution to this paradox is crucial for negotiation scholars, businesspeople, managers, and anyone else who finds themselves in a negotiation.
期刊介绍:
Negotiation Journal is committed to the development of better strategies for resolving differences through the give-and-take process of negotiation. Negotiation Journal"s eclectic, multidisciplinary approach reinforces its reputation as an invaluable international resource for anyone interested in the practice and analysis of negotiation, mediation, and conflict resolution including: - educators - researchers - diplomats - lawyers - business leaders - labor negotiators - government officials - and mediators