{"title":"危机恢复后航空维护、维修和大修枢纽的战略方向","authors":"Jirapan Liangrokapart , Thaninrat Sittiwatethanasiri","doi":"10.1016/j.apmrv.2022.03.003","DOIUrl":null,"url":null,"abstract":"<div><p>Thailand must set a clear strategic direction for its aviation maintenance, repair, and overhaul (MRO) industry after the crisis. Commonly used management tools such as Strengths, Weaknesses, Opportunities, and Threats analysis, or SWOT analysis, alone may not work well as it provides only a basic outline of the current situation, but cannot identify priority areas for taking actions. We enhanced SWOT analysis using a multi-criteria decision-making technique called analytic hierarchy process (AHP). The SWOT-AHP combined tool can prioritize the internal and external factors affecting its strategic direction. The potential of the Southeast Asian MRO market, strong government support, and advanced digital technology development are among the areas highlighted for strategic planning in the future after recovery from the pandemic crisis. Priorities for strategic directions include strong government support and specific labor skill development, robust regulations and advanced technology adoption, and the support of local transportation infrastructure and supply chains.</p></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"28 2","pages":"Pages 81-89"},"PeriodicalIF":5.5000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Strategic direction for aviation maintenance, repair, and overhaul hub after crisis recovery\",\"authors\":\"Jirapan Liangrokapart , Thaninrat Sittiwatethanasiri\",\"doi\":\"10.1016/j.apmrv.2022.03.003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Thailand must set a clear strategic direction for its aviation maintenance, repair, and overhaul (MRO) industry after the crisis. Commonly used management tools such as Strengths, Weaknesses, Opportunities, and Threats analysis, or SWOT analysis, alone may not work well as it provides only a basic outline of the current situation, but cannot identify priority areas for taking actions. We enhanced SWOT analysis using a multi-criteria decision-making technique called analytic hierarchy process (AHP). The SWOT-AHP combined tool can prioritize the internal and external factors affecting its strategic direction. The potential of the Southeast Asian MRO market, strong government support, and advanced digital technology development are among the areas highlighted for strategic planning in the future after recovery from the pandemic crisis. Priorities for strategic directions include strong government support and specific labor skill development, robust regulations and advanced technology adoption, and the support of local transportation infrastructure and supply chains.</p></div>\",\"PeriodicalId\":46001,\"journal\":{\"name\":\"Asia Pacific Management Review\",\"volume\":\"28 2\",\"pages\":\"Pages 81-89\"},\"PeriodicalIF\":5.5000,\"publicationDate\":\"2023-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Asia Pacific Management Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S1029313222000112\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Management Review","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1029313222000112","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"MANAGEMENT","Score":null,"Total":0}
Strategic direction for aviation maintenance, repair, and overhaul hub after crisis recovery
Thailand must set a clear strategic direction for its aviation maintenance, repair, and overhaul (MRO) industry after the crisis. Commonly used management tools such as Strengths, Weaknesses, Opportunities, and Threats analysis, or SWOT analysis, alone may not work well as it provides only a basic outline of the current situation, but cannot identify priority areas for taking actions. We enhanced SWOT analysis using a multi-criteria decision-making technique called analytic hierarchy process (AHP). The SWOT-AHP combined tool can prioritize the internal and external factors affecting its strategic direction. The potential of the Southeast Asian MRO market, strong government support, and advanced digital technology development are among the areas highlighted for strategic planning in the future after recovery from the pandemic crisis. Priorities for strategic directions include strong government support and specific labor skill development, robust regulations and advanced technology adoption, and the support of local transportation infrastructure and supply chains.
期刊介绍：
Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.
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