Language policy in public space: a historical perspective on Asmara’s linguistic landscape

ABSTRACT This article presents a linguistic landscape analysis of pictures taken in Eritrea’s capital Asmara between 2001 and 2018, stemming from the respective periods of Italian, British, Ethiopian and Eritrean rule. The analysis illustrates how these semiotic signs, fossilized as well as contemporary, bear witness of the ways in which language and state ideologies of the country’s respective rulers were symbolically implemented and enshrined in visible language. Next to Italian, Amharic, Tigrinya and Arabic, attention is given to English, the international language that was introduced during the British Protectorate period and managed to maintain and strengthen its position in Asmara in recent years in relation to the inhabitants’ connection to the internet as a means to virtually escape from the city. Central in the analysis is the notion of public space as a multilayered socially constructed phenomenon showing the imprints of societal happenings. Such traces of history in Asmara contribute to changing concrete places into spaces and as such help memorizing and handing over the narratives connected to them as reflections of historical and contemporary language policies that over the years have co-constructed and given meaning to Asmara’s public space.