衡量露营企业的比较优势:一种多标准排序方法

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
K. Grande, L. Botti
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引用次数: 1

摘要

采取适当的战略是企业获得竞争力的义务。本文通过对露营比较优势概念的操作定义和实施评估方法,开发了一种露营比较优势测量方法。本文首先对旅游业和酒店业的竞争力和绩效衡量进行了文献综述。其次,建立了一个多标准的露营企业比较优势评价框架。然后,通过使用ELECTRE TRI方法将该框架应用于法国公司。这篇文章对所提出的方法在现实世界中的有用性具有管理意义。研究结果具有一定的理论意义:本文扩展了有关酒店企业竞争力的文献,明确了露营企业相对于竞争对手的优势标准。研究结果揭示了三个相同的类别。为了确保这些类别的相关性,详细介绍了投资策略,然后是露营经理的反馈。就局限性而言,所采用的方法让人想起资源的积累,这并不自动等同于暴露出管理这些大量资源的资源质量或能力的竞争力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Measuring the comparative advantage of camping businesses: A multicriteria sorting methodology
The adoption of appropriate strategies is an obligation for firms to gain in competitiveness. This paper develops a camping comparative advantage measure methodology by composing an operational definition of this concept and by implementing an assessment method. The paper first undertakes a literature review concerning competitiveness and performance measurement in tourism and hospitality. Secondly, it develops a multi-criteria framework to evaluate comparative advantage of camping businesses. This framework is then applied to French firms by using the ELECTRE TRI methodology. The article has management implications in relation to the usefulness of the proposed methodology to real-world situations. Its results have theoretical significances: the paper extends the literature regarding hospitality firms’ competitiveness and specifies criteria concerning camping businesses advantage against competitors. Findings reveal three homogeneous categories. To ensure the relevance of these categories, the investment strategies and then the camping manager feedbacks are detailed. In terms of limitations, the adopted approach recalls to an accumulation of resources, and this does not automatically equate to competitiveness as exposed the resource quality or capabilities to manage these large number of resources.
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来源期刊
Tourism and Hospitality Research
Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.40
自引率
8.60%
发文量
63
期刊介绍: Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management
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