Knowledge Articulation in Creative Media. Interactive, transmedia and immersive productions developed at the Federal University of Rio de Janeiro

Interactive, transmedia and immersive nonfiction creations gain projection in Brazil from 2018 on, with the academy as a great ally. Universities, as spaces for innovation, manage to foster projects of excellence, despite the scarce and high investments required, bringing together people, technological resources and strategic partnerships. In the XR (extended realities) ecosystem of the Brazilian creative industry, the Federal University of Rio de Janeiro, one of the most prized, largest and oldest public institutions of higher education in the country, through its Post Graduate Program in Creative Media (PPGMC) becomes a reference center. The institution launches innovative and experimental creations, which would hardly receive private funding, due to the adverse economic situation that the creative sectors are currently facing. This article presents and analyzes recent productions in terms of thematic approaches, technologies and languages. Applied methodologies for the creation of interactive and immersive works are also discussed, from the perspective of how these creative methods have been fostering the practice-based research output at PPGMC, and the currently achieved results.