Apology mismatch: An experimental approach to Japan's apologies to Korea

Since 1965, Japan has issued numerous apologies to Korea, which however failed to resonate with the Korean public. To investigate this puzzle, this paper analyses the structure of these apologies and empirically examines their reception in Korea. Blatz et al.'s (Political Psychology, 2009, 30, 219) classification of components of political apologies was applied to conduct a qualitative analysis of 63 official apology statements by Japan to Korea and identify the most frequently used components (Study 1). Korean participants (N = 210) were randomly presented with an experimental vignette consisting of a major apology component to examine their psychological responses, and they also ranked the importance of each major apology component (Study 2). Results showed that while Koreans viewed admission of wrongdoing as an essential and the most demanded component of apology, it was paradoxically the least frequent component offered by Japan in reality.