理解怪诞透明作为原教旨主义激进化的策略:对社会营销理论和实践的启示

IF 2.3 Q3 BUSINESS
Isaac Nahon-Serfaty
{"title":"理解怪诞透明作为原教旨主义激进化的策略:对社会营销理论和实践的启示","authors":"Isaac Nahon-Serfaty","doi":"10.1177/15245004221136223","DOIUrl":null,"url":null,"abstract":"Background To counter the effects of radicalization, we should first understand the persuasion mechanisms used by fundamentalist organizations to reach and engage with potential candidates to religious radicalization, particularly in Western societies. Focus of the Article The paper analyzes ISIS and Al-Qeada (AQ) propaganda as grotesque transparency strategy, with particular attention to the so-called “Islamic State.” Research Questions The main research question guiding this case study is: how the “grotesque transparency” strategy is articulated in the context of radicalization propaganda by Islamist terrorist organizations? The secondary research question is: how the understanding of the “grotesque transparency” strategy could inform social marketing and policy initiatives to counter the effects of such propaganda? Importance to the Social Marketing Field The novelty of grotesque transparency in the context of digital networks lies in the ease with which potentially everyone can be a propagandist, transforming the strategic prescriptions of the organized terrorist into an individual “creative” tactic or action. In this context of media fragmentation, the notion of social marketing as mainly a strategic endeavor to favor general change of attitudes and behaviors may be reconsidered as a more dialogic and individualized interaction to understand the expectations, needs and ideas of the “tribal groups.” Methods By applying the “aquarium metaphor”, the author describes the narrative of such radical groups, including the visual elements that are key in the case of grotesque transparency in the digital media ecosystem. Results The visually grotesque gives meaning to events in a world of excess, fragmentation, and disenchantment. The language of the ocular reduces ambiguity, privileges the concrete, and facilitates moral judgments. It has become a way of “knowing” based on emotion. Recommendations for Practice Social marketing experts and officers might reconsider the very notion of strategy when trying to counter the effects of grotesque transparency radical propaganda among certain groups of the population, moving beyond the more traditional approach of control-command to a more open and interactive process to engage in a dialogue and connect with individuals, their families and peers through strategizing. Limitations The analysis presented here of the Islamist terrorist propaganda is based on a literature review and some empirical research. The question of reception and tactical appropriation by some groups remains an important area to be explored in future research.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":2.3000,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Understanding Grotesque Transparency as a Strategy for Fundamentalist Radicalization: Implications for Social Marketing Theory and Practice\",\"authors\":\"Isaac Nahon-Serfaty\",\"doi\":\"10.1177/15245004221136223\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Background To counter the effects of radicalization, we should first understand the persuasion mechanisms used by fundamentalist organizations to reach and engage with potential candidates to religious radicalization, particularly in Western societies. Focus of the Article The paper analyzes ISIS and Al-Qeada (AQ) propaganda as grotesque transparency strategy, with particular attention to the so-called “Islamic State.” Research Questions The main research question guiding this case study is: how the “grotesque transparency” strategy is articulated in the context of radicalization propaganda by Islamist terrorist organizations? The secondary research question is: how the understanding of the “grotesque transparency” strategy could inform social marketing and policy initiatives to counter the effects of such propaganda? Importance to the Social Marketing Field The novelty of grotesque transparency in the context of digital networks lies in the ease with which potentially everyone can be a propagandist, transforming the strategic prescriptions of the organized terrorist into an individual “creative” tactic or action. In this context of media fragmentation, the notion of social marketing as mainly a strategic endeavor to favor general change of attitudes and behaviors may be reconsidered as a more dialogic and individualized interaction to understand the expectations, needs and ideas of the “tribal groups.” Methods By applying the “aquarium metaphor”, the author describes the narrative of such radical groups, including the visual elements that are key in the case of grotesque transparency in the digital media ecosystem. Results The visually grotesque gives meaning to events in a world of excess, fragmentation, and disenchantment. The language of the ocular reduces ambiguity, privileges the concrete, and facilitates moral judgments. It has become a way of “knowing” based on emotion. Recommendations for Practice Social marketing experts and officers might reconsider the very notion of strategy when trying to counter the effects of grotesque transparency radical propaganda among certain groups of the population, moving beyond the more traditional approach of control-command to a more open and interactive process to engage in a dialogue and connect with individuals, their families and peers through strategizing. Limitations The analysis presented here of the Islamist terrorist propaganda is based on a literature review and some empirical research. The question of reception and tactical appropriation by some groups remains an important area to be explored in future research.\",\"PeriodicalId\":46085,\"journal\":{\"name\":\"Social Marketing Quarterly\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.3000,\"publicationDate\":\"2022-10-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Social Marketing Quarterly\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/15245004221136223\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Marketing Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/15245004221136223","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

背景为了对抗激进化的影响,我们应该首先了解原教旨主义组织用来接触和接触宗教激进化的潜在候选人的说服机制,特别是在西方社会。文章的重点本文将ISIS和Al-Qeada(AQ)的宣传分析为怪诞的透明战略,特别关注所谓的“伊斯兰国”。研究问题指导本案例研究的主要研究问题是:在伊斯兰恐怖组织的激进化宣传背景下,“怪诞的透明”战略是如何表述的?第二个研究问题是:对“怪诞透明”策略的理解如何为社会营销和政策举措提供信息,以对抗这种宣传的影响?对社会营销领域的重要性数字网络背景下怪诞透明的新颖之处在于,每个人都可以轻松地成为宣传者,将有组织恐怖分子的战略处方转化为个人的“创造性”策略或行动。在这种媒体碎片化的背景下,社交营销的概念主要是一种有利于态度和行为的总体转变的战略努力,可以被重新考虑为一种更具对话性和个性化的互动,以理解“部落群体”的期望、需求和想法,作者描述了这些激进群体的叙事,包括数字媒体生态系统中怪诞透明的视觉元素。结果视觉怪诞赋予了在一个过度、破碎和幻灭的世界中发生的事件意义。眼睛的语言减少了歧义,赋予了具体的特权,并促进了道德判断。它已经成为一种基于情感的“认知”方式。实践建议社会营销专家和官员在试图对抗某些人群中怪诞透明激进宣传的影响时,可能会重新考虑战略的概念,超越更传统的控制指挥方法,转向更开放和互动的过程,与个人进行对话和联系,他们的家人和同龄人通过制定战略。局限性本文对伊斯兰恐怖宣传的分析是基于文献综述和一些实证研究。一些团体的接收和战术挪用问题仍然是未来研究中需要探索的一个重要领域。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Understanding Grotesque Transparency as a Strategy for Fundamentalist Radicalization: Implications for Social Marketing Theory and Practice
Background To counter the effects of radicalization, we should first understand the persuasion mechanisms used by fundamentalist organizations to reach and engage with potential candidates to religious radicalization, particularly in Western societies. Focus of the Article The paper analyzes ISIS and Al-Qeada (AQ) propaganda as grotesque transparency strategy, with particular attention to the so-called “Islamic State.” Research Questions The main research question guiding this case study is: how the “grotesque transparency” strategy is articulated in the context of radicalization propaganda by Islamist terrorist organizations? The secondary research question is: how the understanding of the “grotesque transparency” strategy could inform social marketing and policy initiatives to counter the effects of such propaganda? Importance to the Social Marketing Field The novelty of grotesque transparency in the context of digital networks lies in the ease with which potentially everyone can be a propagandist, transforming the strategic prescriptions of the organized terrorist into an individual “creative” tactic or action. In this context of media fragmentation, the notion of social marketing as mainly a strategic endeavor to favor general change of attitudes and behaviors may be reconsidered as a more dialogic and individualized interaction to understand the expectations, needs and ideas of the “tribal groups.” Methods By applying the “aquarium metaphor”, the author describes the narrative of such radical groups, including the visual elements that are key in the case of grotesque transparency in the digital media ecosystem. Results The visually grotesque gives meaning to events in a world of excess, fragmentation, and disenchantment. The language of the ocular reduces ambiguity, privileges the concrete, and facilitates moral judgments. It has become a way of “knowing” based on emotion. Recommendations for Practice Social marketing experts and officers might reconsider the very notion of strategy when trying to counter the effects of grotesque transparency radical propaganda among certain groups of the population, moving beyond the more traditional approach of control-command to a more open and interactive process to engage in a dialogue and connect with individuals, their families and peers through strategizing. Limitations The analysis presented here of the Islamist terrorist propaganda is based on a literature review and some empirical research. The question of reception and tactical appropriation by some groups remains an important area to be explored in future research.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
4.30
自引率
16.70%
发文量
21
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信