南非网上购物车弃用调查

International Review of Management and Marketing Pub Date : 2022-05-14 DOI:10.32479/irmm.12985

Lesley G. Benson, Tinashe Ndoro

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引用次数: 1

摘要

这项研究试图调查影响南非消费者放弃网上购物车的因素。正在调查的影响放弃网上购物车的因素包括感知的安全风险、感知的成本以及组织和研究。研究采用了定量研究设计，并从受访者那里收集了数据。受访者包括居住在南非的18岁以上的消费者。结构方程模型用于分析数据。研究结果表明，感知的安全风险、感知的成本、组织和研究对放弃网上购物车有统计学上的显著影响。这项研究的结果为企业提供了对消费者放弃在线购物车动机的深入了解。包括南非在内的发展中国家尚未充分探索这一研究领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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An Investigation into Online Shopping Cart Abandonment in South Africa

The research sought to investigate the factors that impact consumers’ online shopping cart abandonment in South Africa. The factors that impact online shopping cart abandonment which were under investigation included perceived security risks, perceived costs and organisation and research. A quantitative research design was adopted in the study and data was collected from respondents. The respondents consisted of consumers who are over the age of 18 and reside in South Africa. Structural equation modelling was used to analyse the data. The resulted showed that perceived security risks, perceived costs and organisation and research have a statistically significant impact on online shopping cart abandonment. The findings of this study offer businesses insight into the consumer motivations for abandoning their online shopping carts. This area of research has not been fully explored in developing countries, including South Africa.

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来源期刊

International Review of Management and Marketing

CiteScore

1.50

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines.