Lucirene Rangel Lyne, J. I. Flores, Magda Lizet Ochoa Hernández
{"title":"探索大学消费者的形象。墨西哥一所社会责任学校的案例研究","authors":"Lucirene Rangel Lyne, J. I. Flores, Magda Lizet Ochoa Hernández","doi":"10.30878/CES.V28N3A8","DOIUrl":null,"url":null,"abstract":"A typolog y of socially responsible consumers is identified based on their CSR perceptions and their identification with socially re-sponsible companies (ESR). To achieve the above a non-hierarchical cluster analysis of k-means agglomeration was analyzed with a sample of 135 university consumers. The results show four different types of consumers: 1) skeptics of CSR, 2) skeptics of the environment, 3) CSR enthusiasts, and 4) environmental enthusiasts","PeriodicalId":41781,"journal":{"name":"Ciencia Ergo-Sum","volume":"28 1","pages":"32-49"},"PeriodicalIF":0.2000,"publicationDate":"2021-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Explorando el perfil del consumidor universitario. Un estudio de caso de una escuela socialmente responsable en México\",\"authors\":\"Lucirene Rangel Lyne, J. I. Flores, Magda Lizet Ochoa Hernández\",\"doi\":\"10.30878/CES.V28N3A8\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"A typolog y of socially responsible consumers is identified based on their CSR perceptions and their identification with socially re-sponsible companies (ESR). To achieve the above a non-hierarchical cluster analysis of k-means agglomeration was analyzed with a sample of 135 university consumers. The results show four different types of consumers: 1) skeptics of CSR, 2) skeptics of the environment, 3) CSR enthusiasts, and 4) environmental enthusiasts\",\"PeriodicalId\":41781,\"journal\":{\"name\":\"Ciencia Ergo-Sum\",\"volume\":\"28 1\",\"pages\":\"32-49\"},\"PeriodicalIF\":0.2000,\"publicationDate\":\"2021-09-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Ciencia Ergo-Sum\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.30878/CES.V28N3A8\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"SOCIAL SCIENCES, INTERDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Ciencia Ergo-Sum","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30878/CES.V28N3A8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"SOCIAL SCIENCES, INTERDISCIPLINARY","Score":null,"Total":0}
Explorando el perfil del consumidor universitario. Un estudio de caso de una escuela socialmente responsable en México
A typolog y of socially responsible consumers is identified based on their CSR perceptions and their identification with socially re-sponsible companies (ESR). To achieve the above a non-hierarchical cluster analysis of k-means agglomeration was analyzed with a sample of 135 university consumers. The results show four different types of consumers: 1) skeptics of CSR, 2) skeptics of the environment, 3) CSR enthusiasts, and 4) environmental enthusiasts
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
