Travel Mode Choice Modeling: Predictive Efficacy between Machine Learning Models and Discrete Choice Model

A complex travel behaviour among users is intertwined with many factors. Traditionally, the exploration in travel mode choice modeling has been dominated by the Discrete Choice model, nonetheless, owing to the advancement in computational techniques, machine learning has gained traction in understanding travel behavior. This study aims at predicting users’ travel model choice by means of machine learning models against a conventional Discrete Choice Model, i.e., Binary Logistic Regression. To investigate the comparison between machine learning models, namely Neural Network, Random Forest, Decision Tree, and Support Vector Machine against the Discrete Choice Model (Binary Logistic Regression) in the prediction of travel mode choice amongst Kuantan City. The dataset was collected in Kuantan City, Malaysia, through the Revealed/Stated Preferences (RP/SP) Survey. The data collected was split into a ratio of 80:20 for training and testing before evaluating them between the aforesaid models. The hyperparameters of the models were set to default. The performance of the models is evaluated based on classification accuracy. It was shown in the present study that the Neural Network Model is able to attain a higher prediction accuracy as compared to Binary Logistic Regression (Discrete Choice Model) in classifying mode choice of Kuantan users either to choose public transport or private vehicles as daily transportation. Feature importance technique is crucial for identifying the significant features in modelling travel mode choice. It is demonstrated that the Neural Network Model can yield exceptional classification of mode choice up to 73.4% and 72.4% of training and testing data, respectively, by considering the features identified via the feature importance technique, suggesting the viability of the proposed technique in supporting an informed decision. The findings highlight the strengths and limitations of the Machine Learning Technique as well as the Discrete Choice Model in modeling travel mode choice. It was shown that Machine Learning models have the capability to provide better prediction that could assist the urban transportation planning among policymakers. Meanwhile, it could be also demonstrated that the Discrete Choice Model (Binary Logistic Regression) is helpful in getting a better understanding in expressing the inference relationship between variables for improvising the future transportation system.