“Saved” by Interaction, Living by Race: The Diversity Demeanor in an Organizational Space

Sociologists have written surprisingly little about the role of social interactions in facilitating the success of racial diversity initiatives in contemporary organizations. The push for racial inclusion across multiple institutions illustrates that racial diversity is a widespread cultural mythology. However, social interactions are living component of cultural ideals, and successful interracial interactions are necessary to pull off diversity. In this article, I use ethnographic data gathered from parishioners of an interracial religious organization to look beyond “happy talk” and toward the tangible effort that is required to accomplish racial diversity on the ground. Specifically, I advance the concept of the diversity demeanor: racialized interaction rituals that smooth social interactions in interracial settings. Using the contributions of symbolic interactionism to examine race as a social relationship mediated through formal organizations offers a number of advantages. It reveals how the burden of making diversity happen falls on the shoulders of racial minorities who must “save” interactions and develop White actors’ understandings when they “mess up.” By developing the concept of the diversity demeanor, I bring attention to how macrolevel systems of stratification manifest within microlevel practices in the meso space of a religious organization.