从创新扩散的角度看流行饮食的采用

IF 1.5 Q3 FAMILY STUDIES

Family & Consumer Sciences Research Journal Pub Date : 2021-10-27 DOI:10.1111/fcsr.12419

Heejae Lee, Sheri Worthy

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引用次数: 1

摘要

尽管未经证实的健康益处，消费者继续采用时尚饮食。基于Rogers(2003)的创新扩散理论，我们研究了与专家推荐的地中海饮食相比，哪些属性与采用三种流行的时尚饮食(生酮饮食、旧石器饮食和间歇性禁食)有关。对424名美国成年人的在线调查数据进行的二元逻辑回归结果显示，饮食的复杂性与采用呈负相关，而饮食的相对优势和兼容性则无关。这项研究通过提出罗杰斯的理论可能不适用于流行饮食采用行为的证据，增加了关于支持创新偏见的文献。

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Adoption of Fad Diets through the Lens of the Diffusion of Innovations

Despite unconfirmed health benefits, consumers continue to adopt fad diets. Based on Rogers' (2003) diffusion of innovations theory, we investigate which attributes are related to adoption of three popular fad diets (ketogenic, paleolithic, and intermittent fasting) relative to the expert-recommended Mediterranean diet. Binary logistic regression results using data from an online survey of 424 US adults revealed that a diet’s complexity was negatively associated with adoption, while a diet’s relative advantage and compatibility were not related. This study adds to the literature about pro-innovation bias by presenting evidence that Rogers’ theory may not apply to fad diet adoption behavior.

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来源期刊

Family & Consumer Sciences Research Journal FAMILY STUDIES-

CiteScore

1.70

自引率

28.60%

发文量

期刊介绍： Publishing original research and scholarly reviews in areas of family and consumer sciences and related disciplines, Family & Consumer Sciences Research Journal is concerned with the general well-being of families and individuals, including such areas as child and family studies; clothing and textiles; consumer sciences education; family economics and management; food and nutrition; and housing, equipment, and design.