偏差意象对消费者旅游目的地意愿的负面影响

Q3 Business, Management and Accounting

Services Marketing Quarterly Pub Date : 2021-08-04 DOI:10.1080/15332969.2021.1953731

P. Duverger, Veronica L. Thomas

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引用次数: 2

摘要

摘要本研究考察了网上发布的异常旅游行为。这种行为导致价值共毁，因为游客与服务产品的负面互动会降低潜在消费者的价值，并对旅游目的地产生不利影响。观看越轨行为的图像导致较低的意愿访问旅游目的地，一种由风险感知介导的关系。此外，游客行为的动机调节了行为(越轨或非越轨)与风险感知之间的关系。该研究为从业者提供了有效的策略，以减轻在线推广的游客越轨行为的负面影响。

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The Negative Impact of Deviant Imagery on Consumers’ Intentions to Visit a Tourist Destination

Abstract This research examines deviant tourist behaviors that are posted online. Such behaviors result in value co-destruction as tourists who negatively interact with a service offering reduce value for potential consumers and adversely impact the tourist destination. Viewing imagery of deviant behavior leads to lower intentions to visit the tourist destination, a relationship mediated by perceptions of risk. Further, the motivation for the tourist behavior moderates the relationship between behavior (deviant or non-deviant) and perceptions of risk. This research provides practitioners with effective strategies for mitigating the negative effects of tourists’ deviant behaviors that have been promoted online.

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来源期刊

Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.