Gøril Voldnes, I. Pleym, T. Ageeva, Siril Alm, Thomas Nyrud, J. Rosnes
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E-commerce of Seafood – A Review of Existing Research
Abstract This review presents the current status of knowledge on e-commerce trade of groceries, and perishable foods, and offers highlights of the different important aspects crucial for trading quality seafood through e-commerce channels. The perishable nature of seafood requires particular care to maintain its quality and nutritional content throughout the supply chain to avoid waste and losses. E-commerce of grocery goods is increasing and knowledge about what is needed to secure the quality of highly perishable products through e-commerce channels is lacking. This involves knowledge into several disciplines. Thus, a cross-disciplinary search through 35 databases was conducted that revealed 2575 articles using different search words relevant for the diverse disciplines in combination with e-commerce. Results reveal limited focus on seafood and e-commerce and need for greater cross-disciplinary research attention in the future.
期刊介绍:
The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.