在线自动个性化定价实践

Gergely G. Karácsony
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引用次数: 0

摘要

本文讨论了网络交易中在线自动个性化定价的实践问题。第一部分是价格歧视的经济学;第二篇讨论了在网上购物环境中实施个性化定价的方式,第三篇讨论了在线个性化定价实践的法律问题。最后,作者试图评估这样一个问题:个性化定价是非法的、不道德的,还是我们对它感到不太舒服。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Automated personalised pricing practices online
The paper discusses the problem of practices of online automated personalised pricing in Internet-based trading. The first part concerns the economics of price discrimination; the second discusses the ways this can be carried out in an online shopping environment, and the third one deals with legal aspects of the personalised pricing online practice. Finally, the author tries to assess the question whether personalised pricing is illegal, immoral, or just something we do not feel entirely comfortable about.
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