The Vampire Lovers and Hammer's Post-1970 Production Strategy

This article firstly examines the artistic and commercial merits of The Vampire Lovers, which was adapted from the Sheridan Le Fanu novella Carmilla. The production of the film was subcontracted by James Carreras at Hammer to Fantale Films, a company established by Harry Fine, Michael Style and Tudor Gates. The article then proceeds by examining various different and competing artistic judgements that have been made about the film, and also the construction of its unusual dreamy atmosphere. It documents both its UK and US box-office performances and goes on to examine Hammer's post-1970 production strategy in more general terms and in relation to the overall financial performance of the company in the period 1967–72, just before and after The Vampire Lovers. Finally, it examines Hammer's receipt of the Queen's Award for Industry in 1968, the effect of its rolling production-line (or ‘pipeline’) model of film-making on the company's general level of profitability, and some of the consequences of Michael Carreras's assumption of managerial control at Hammer after 1970.