泰国豪华酒店雇主品牌的影响及其对员工工作满意度、忠诚度和推荐意愿的影响

Q2 Business, Management and Accounting

Journal of Human Resources in Hospitality and Tourism Pub Date : 2022-08-12 DOI:10.1080/15332845.2022.2106612

Rapeepath Taweewattanakunanon, C. Darawong

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引用次数: 0

摘要

摘要雇主品牌已经被组织广泛开发，以吸引新人才和留住现有员工，这使得竞争对手很难与他们竞争。本文考察了豪华酒店品牌策略与员工工作满意度、忠诚度和推荐意向之间的因果关系。泰国共有298名酒店员工参与了这项研究。结果表明，雇主品牌，包括工作关系、薪酬、任务显著性和工作与生活平衡，对员工的工作满意度有正向影响。此外，员工工作满意度对员工忠诚度和推荐意愿有积极影响。

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The influence of employer branding in luxury hotels in Thailand and its effect on employee job satisfaction, loyalty, and intention to recommend

Abstract Employer branding has been extensively developed by organizations to attract new talent and retain existing employees, making it difficult for competitors to compete with them. This article examines the causal relationships between luxury hotels’ branding strategies and employee job satisfaction, loyalty, and intention to recommend. A total of 298 hotel employees in Thailand participated in this study. Results indicate that employer branding, including workplace relationships, remuneration, task significance, and work-life balance positively affect employee job satisfaction. In addition, employee job satisfaction has positive impacts on employee loyalty and intention to recommend.

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来源期刊

Journal of Human Resources in Hospitality and Tourism Business, Management and Accounting-Organizational Behavior and Human Resource Management

CiteScore

3.90

自引率

0.00%

发文量

期刊介绍： The Journal of Human Resources in Hospitality & Tourism encompasses the vast and diversified research on issues impacting human resources in the hospitality and tourism industry. It strives to be the preeminent forum for the dissemination of key academic and industry research and encourages research from both industry experts as well as academic experts. The Journal also examines the latest issues and trends in education as it related to human resources theory and practice. In addition to reporting on the best practices in the hospitality industry, the refereed Journal of Human Resources in Hospitality & Tourism covers such relevant topics as: -Turnover-related issues in the hospitality industry- Workplace violence- Employee attitude surveys- Well-being- Departmental conflict issues- Career paths among managers- Drug and alcohol abuse- The labor shortage in the hospitality industry- Employee empowerment- Education and training- Employee incentive programs- Recruitment and retention- Workforce diversity- Employee engagement