金博士的商业化，或者说知识产权对公民权利的影响

IF 0.5 4区社会学 0 HUMANITIES, MULTIDISCIPLINARY

AMERICAN QUARTERLY Pub Date : 2023-03-01 DOI:10.1353/aq.2023.0005

J. Coppola

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引用次数: 0

摘要

摘要:当大量学者强调马丁·路德·金(Martin Luther King Jr.)博士的“圣诞老人化”(Santa Clausification)，或称金是一位“无害的梦想家”时，大多数学者忽视了使他的形象、肖像、演讲和声音能够在公共领域传播(或禁止)的法律机制。本文认为，知识产权在粉饰马丁·路德·金遗产的过程中起着至关重要的作用，但没有得到充分的理论化。通过对文化史、视觉分析和法律话语的跨学科研究，本文表明，知识产权制度的一个未被认识到的特征是其管理民权话语的能力。它展示了法律的结构性承诺——对创新的经济激励、公司许可制度和版权占有的个人主义作者模式——是如何导致种族等级和经济不平等的。通过思考管理民权话语对社会正义的影响，通过在数字媒体上提供一个我称之为“反叙事”的模式，YouTube和Twitter上的社区战略性地将金的形象、肖像、演讲和电视声音重新用于商业用途，并将其重新部署到社会正义事业中，本文为参与和抵制构成数字信息时代知识生产流动的权力动态创造了空间。

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The Commodification of Dr. King, or What Intellectual Property Rights Did to Civil Rights

Abstract:While a large body of scholarship has emphasized the "Santa Clausification" of the Reverend Dr. Martin Luther King Jr.'s legacy, or King as a "harmless dreamer," most scholars neglect the legal apparatuses that enable (or disable) his image, likeness, speeches, and voice to circulate in the public sphere. This essay argues that intellectual property plays a vital yet undertheorized role in the whitewashing of King's legacy. Offering an interdisciplinary study of cultural history, visual analysis, and legal discourse, this essay shows that one unrecognized feature of the intellectual property system is its ability to manage civil rights discourse. It demonstrates how the structural commitments of the law—economic incentives for innovation, corporate licensing regimes, and copyright's possessive-individualist model of authorship—contribute to racial hierarchy and economic inequality. By thinking through the social justice implications of managing civil rights discourse, and by offering a model for what I call "counterstorytelling" on digital media where communities on YouTube and Twitter strategically reappropriate commercial uses of King's image, likeness, speeches, and voice on television and redeploy them for social justice causes, this essay creates space for engaging and resisting the power dynamics that structure the flow of knowledge production in the digital information age.

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来源期刊

AMERICAN QUARTERLY HUMANITIES, MULTIDISCIPLINARY-

CiteScore

0.80

自引率

0.00%

发文量

期刊介绍： American Quarterly represents innovative interdisciplinary scholarship that engages with key issues in American Studies. The journal publishes essays that examine American societies and cultures, past and present, in global and local contexts. This includes work that contributes to our understanding of the United States in its diversity, its relations with its hemispheric neighbors, and its impact on world politics and culture. Through the publication of reviews of books, exhibitions, and diverse media, the journal seeks to make available the broad range of emergent approaches to American Studies.