了解在线健康社区用户的支付意愿

IF 0.6 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS

International Journal of Information Systems in the Service Sector Pub Date : 2022-01-01 DOI:10.4018/ijisss.302886

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引用次数: 0

摘要

用户往往缺乏为在线健康社区（OHC）的健康信息和服务付费的动机。这可能会破坏人权高专办的可持续发展。本研究综合感知价值和信任两个视角，确定了影响OHC用户支付意愿的因素。结果表明，支付意愿受到功能价值和信任的双重影响。功能价值包括价格效用和信息质量，而信任包括对医生的信任和对社区的信任。我们没有发现情感价值和社会价值对支付意愿的影响。研究结果表明，OHC需要创造一个值得信赖的环境，并为用户提供实用价值，以促进他们的支付意愿。

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Understanding Online Health Community Users’ Payment Intention

Users often lack the motivation to pay for health information and services in online health communities (OHC). This may undermine the sustainable development of OHC. Integrating both perspectives of perceived value and trust, this research identified the factors affecting OHC users’ payment intention. The results indicated that payment intention is influenced by both functional value and trust. Functional value includes price utility and information quality, whereas trust includes trust in doctors and trust in community. We did not find the effect of emotional value and social value on payment intention. The results imply that OHC need to create a trustworthy climate and offer utilitarian value to users in order to facilitate their payment intention.

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来源期刊

International Journal of Information Systems in the Service Sector COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

1.90

自引率

33.30%

发文量

期刊介绍： The International Journal of Information Systems in the Service Sector (IJISSS) provides a significant channel for practitioners and researchers (from both public and private areas of the service sector), software developers, and vendors to contribute and circulate ground-breaking work and shape future directions for research. IJISSS assists industrial professionals in applying various advanced information technologies. It explains the relationship between the advancement of the service sector and the evolution of information systems.