Minority language policy and bilingual name semiotic landscape in Slovakia

The present paper addresses the issue of the interrelatedness of Slovakia’s minority language policy and the bilingual name semiotic landscape; more specifically, the name semiotic landscape of settlements populated by Slovakia Hungarians and the way Slovakia’s laws regulating name use affect visual proper noun use in the country. The name semiotic landscape constitutes an integral part of the linguistic landscape, comprising proper nouns and extralinguistic signs referring to, or accompanying names in name plates, signage in public spaces, and on various other surfaces. The name semiotic landscape is a component, an aspect, and a consequence of language policy and name policy. The way minority proper nouns can be displayed in public spaces is regulated by laws approved by the state. Some areas (such as personal name plates, business cards, and names of private institutions) are unregulated, and the forms of proper nouns can be chosen freely. This paper seeks to answer the following questions: to what extent are minority language rights implemented in visual name use in settlements populated by Slovakia Hungarians, whether Hungarian name usage is spreading, and to what extent do signage and name plates contain proper nouns in a Hungarian form. In bilingual societies, proper nouns and other signs in the minority language increase the prestige of the minority language and have the function of marking ethnic identity. In this paper, the proper noun semiotic, place name semiotic, and institution name semiotic landscapes are investigated for various proper noun types in Slovakia Hungarian settlements.