通过加强替代旅游实践来促进国内旅游业,以此作为满足和留住本国游客的质量措施

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
A. Chebli, B. Kadri, F. Ben Said
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引用次数: 7

摘要

本研究旨在研究国民游客对撒哈拉旅游体验的满意度。此外,还将研究这对回访意向和对该目的地的正面口碑传播的影响,并致力于改善该目的地,以利用新冠肺炎引发的内部流动性,并与他们建立长期关系,以加强区域依恋。采用方便抽样的方法,从123名阿尔及利亚国家游客中收集数据。我们进行了两种分析来处理数据:结构方程建模方法来检验和验证假设和文本分析。结果表明,在决定撒哈拉体验质量的5个因素中,有4个因素显著影响国内游客的满意度:景区环境、个人环境、娱乐性和可靠性。由此推断,撒哈拉旅游的生态位和负责任的特点是满足游客需求和保证撒哈拉旅游成功的主要因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Promotion of Domestic Tourism by Enhancing the Practice of Alternative Tourism as a Quality Measure to Satisfy and Retain National Tourists
This study aims to study the satisfaction of national tourists with the tourism experience in the Sahara. It also seeks to examine the influence this has on the intention to return and spread positive word-of-mouth about this destination, work on its improvement to capitalize on the internal mobilities induced by COVID-19, and build a long-term relationship with them to strengthen regional attachment. Data were collected from 123 national tourists in Algeria using convenience sampling. Two analyses were carried out to process the data: a structural equation modeling approach to test and validate the hypotheses and textual analysis. The results show that among the five factors determining the quality of the Sahara experience, four factors significantly influence the satisfaction of domestic tourists: The scenic environment, the personal environment, entertainment, and reliability. It is deduced that the niche and responsible character of Saharan tourism is the main thing that satisfies tourists and ensures the success of tourism in the Sahara.
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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