构想印度高等教育机构的国际定位战略

IF 3.2 Q2 BUSINESS
S. Rana, Shubhangi Verma, M. M. Haque, Gouher Ahmed
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引用次数: 7

摘要

目的:本文从新兴国家的角度思考高等教育的未来。作者特别回答了新的教育政策、排名和认证如何影响印度高等教育机构(IHEIs)的现状,以及IHEIs如何培养自己的国际定位之路。本研究旨在汇集现有的场景,并作为未来研究和应用的跳板。设计/方法/方法该手稿是作为一项探索IHEIs现状和前景的概念性研究而设计和执行的。本研究将定位策略的概念综合到IHEIs的语境中。一个概念图整合现有的概念,从市场营销,全面质量管理和商业教育创建理解IHEIs利益相关者之间的现象。研究结果:作者发现,高等教育机构开始展示其国际影响力,但它们面临着各种挑战(政府官僚主义;国际薪金标准;全球学生人数;以及文化敏感性)。作者还发现,定位问题不是一次性的尝试;高等教育的复杂性是一个“棘手的问题”,因此需要持续评估、改变和执行。该手稿为IHEIs领导人和利益相关者提供了相关信息,以改进他们的国际定位战略,并为未来的研究提出了途径。原创性/价值本研究概述了未来的发展和定位战略计划,IHEIs可能会考虑和反映在他们的战略计划中。关于实现成功的国际定位和问题领域的概念图预计将成为关键决策者的指导手册。重点是区分必要性,为满足当前需求创建关键指南,谨慎分配资产以更新其国际存在。这项研究将为高等教育机构的未来带来新的生机。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Conceptualizing international positioning strategies for Indian higher education institutions
Purpose The manuscript reflects on the future of higher education from an emerging country perspective. The authors specifically answer how new education policies, ranking and accreditation are impacting the current state of Indian higher education institutions (IHEIs) and how IHEIs can cultivate their path towards positioning themselves internationally. This study aims to bring together existing scenarios and to serve as a springboard for future research and applications. Design/methodology/approach The manuscript is designed and executed as a conceptual study exploring the current state and prospects for IHEIs. The study synthesizes the concepts of positioning strategies in context to IHEIs. A conceptual diagram integrating existing concepts from marketing, total quality management and business education is created to understand the phenomenon among the IHEIs stakeholders. Findings The authors found that IHEIs started showing their international presence yet they are facing various challenges (government bureaucracy; international salary standards; global student population; and cultural sensitivity). The authors also found that the positioning problem is not a one-time attempt; the complexity of higher education is a “wicked problem” and, hence needs to be evaluated, changed and executed continuously. The manuscript offers relevant information to IHEIs leaders and stakeholders to improve on their international positioning strategies and proposes avenues for future research. Originality/value The study outlines future development and positioning strategic plans that IHEIs may consider and reflect in their strategic plan. The conceptual diagram on achieving successful international positioning and problem areas is expected to act as a guidebook for the key decision-makers. The focus is on distinguishing the imperatives, creating a key guide for meeting immediate requirements, allotting assets prudently to update their international presence. The study will provide IHEIs with a new lease of life in the future.
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来源期刊
CiteScore
6.90
自引率
25.80%
发文量
28
期刊介绍: Review of International Business and Strategy is keen to present contemporary and innovative research that proposes new perspectives or challenges existing theories, and that advances the understanding of issues related to international business and global strategy. Themes covered by the journal include (but are not limited to): Internationalization of firms and international entrepreneurship Effects of international environment (political, social, economic and institutional) on international business activities and firm strategies Knowledge transfer strategies and innovation in MNEs Location strategies in international business activities.
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