Organization Leadership in the Automobile Industry: Knowledge Management and Intellectual Capital

Abstract: Background: Currently, the issue of a company’s innovative and competitive development is relevant in all areas of activity. The automobile industry, having innovative component as one of the development vectors, is faced with the task of achieving high competitiveness through active innovative learnings. This direction is influenced by Knowledge Management (KM) factors, which have a strong impact on the organizational leadership actions of automobile corporations. The automobile industry in Thailand is considered successful due to fast-driven KM and technology transfer activities. Unfortunately, the growth of the Thai auto industry is directly dependent on the performance of the offices of large international leading corporations; therefore, whether the Thai auto industry will be able to maintain the same marketing position through its own knowledge and technological capabilities is a question. This study analyzes the impact of KM-based organizational leadership in the automotive industry in Thailand using a Korean case study. Our research analyzed the knowledge-driven aspects of the automobile industry of Thailand and South Korea to identify the key factors that have a direct impact on competitiveness through the organizational leadership actions in these two countries.