Technology Learning in Automobile Industry: Comparative Study between Thai and Korean Companies

Background: Currently, the issue of the company’s innovative development is relevant in all areas of activity. Automobile industry, which has one of the development vectors such as an innovative component, poses for itself the task of achieving high competitiveness through active innovative learnings and technology transfer. This direction is influenced by technological factors, which should be taken into account while developing and implementing the company's innovative technology transfer strategy. Automobile industry in Thailand appears to be a successful story as it plays an important role in the national economy and becomes a carmanufacturing hub of Southeast Asia as called “Detroit of Southeast Asia”. Thailand is a world-class vehicle production base such as Ford, Toyota and Nissan. However, the growth of industry depends on the performance of MNCs, which remains unclear whether Thai automobile industry could sustain the same position with its own technology capability alone.