Navigating the pitfalls of language standardisation: The imperfect binary of authenticity and anonymity in Creole-speaking Martinique

Standardisation is often touted as the default means to improve attitudes towards minoritised languages and prevent/reverse their obsolescence. However, standardisation can ‘tamper’ with the indexicalities of minoritised languages, potentially alienating their speakers. Two aspects of standardisation stand out as particularly problematic: the shift from ‘ideologies of authenticity’ to ‘ideologies of anonymity’ (Woolard 2016), and the resulting introduction/intensification of prescriptivism (Eckert 1983). Although much literature focuses on the irreconcilable nature of these ideologies, I show that their discursive manifestations are neither clear-cut nor always incompatible. First, I analyse a TV debate on the standardisation of Martinican Creole (MC), in which the fault-line between authenticity and anonymity is blurred and partially overcome. Next, I draw on a Martinican activist's Instagram profile to show how various discursive strategies and a positive take on language variation can help promote MC as an ‘anonymous’ language without forgoing its ‘authenticity’ or openly stigmatising spontaneous practices. (Minoritised languages, Creoles, Martinique, maintenance, standardisation, ideologies of authenticity, anonymity, prescriptivism, purism, Abstand)*