是什么影响了在线旅游消费者的购买意愿？

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Research Pub Date : 2022-09-16 DOI:10.1177/14673584221126468

Carlos Tam, Francisca Caetano Pereira, T. Oliveira

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引用次数: 2

摘要

尽管近年来电子商务有所增长，但它远未超过传统贸易，网上购买旅行安排也不例外。利用建立在消费者态度和行为理论基础上的综合模型，基于在线问卷和251名受访者的回答，我们研究了在线旅游服务购买者的行为意向。结果表明，加载时间、安全性和视觉吸引力对网站质量有积极影响，并表明网站质量、信任和品牌形象可以解释行为意图。对中介、适度和直接效应进行了研究，提供了见解以及理论和实践启示。

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What influences the purchase intention of online travel consumers?

Despite its increase in recent years, e-commerce is far from surpassing traditional trade, and the online purchase of travel arrangements is no exception. Using an integrated model founded in theory about consumers’ attitude and behaviour, we studied the behaviour intention of online purchasers of travel services, based on an online questionnaire and the responses of 251 respondents. The results indicate that loading time, security, and visual appeal have a positive influence on website quality and suggest that website quality, trust, and brand image explain behaviour intention. The mediation, moderation, and direct effect are studied, offering insights and both theoretical and practical implications.

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来源期刊

Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.40

自引率

8.60%

发文量

期刊介绍： Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management