Her majesty, the queen of sounds: Cultural sustainability and heritage in organ craftsmanship and music

Abstract Organ craftsmanship and music are inextricably linked with each other. In Germany, a particularly rich symbiosis between craftspeople, composers, and performing artists has evolved over the centuries. In recognizing the transmission of this intangible cultural know-how from generation to generation, the United Nations Educational, Scientific and Cultural Organization (UNESCO) inscribed organ craftsmanship and music together in the Representative List of the Intangible Cultural Heritage of Humanity in 2017. This article elucidates how this inscription influences the perception and self-concept of organ craftsmanship and music, both in theoretic-intellectual and in virtual terms. Complementing the qualitative content analysis of literature and documents, narrative first-hand accounts/expert interviews with organ craftspeople/organ builders have been conducted and interpreted. Taking into account a dual nexus of cultural sustainability and intangible cultural heritage, sustainable value creation, substantial claims, multi-perspective visibility, and facilitative reassurance were analyzed and assessed vis-à-vis organ craftsmanship and music. Including organ craftsmanship and music in UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity demonstrates an appreciation for sustainable value creation related to the quadruple bottom-line of sustainability – that is, addressing economic, environmental, and societal aspects, including culture as a fully integrated dimension; claims substantial rights for safeguarding and invoking/activating heritage; enhances visibility of performing organists, assigned organ builders, frequent practitioners, and nominated organ experts; and enables reassurance of passion and self-positioning with organ craftsmanship and music.