广告中“极端后果”的修辞与论证关联

IF 0.9 3区哲学 0 PHILOSOPHY

Informal Logic Pub Date : 2019-12-14 DOI:10.22329/il.v39i4.6046

Sabrina Mazzali-Lurati, Chiara Pollaroli, Daniela Marcantonio

{"title":"广告中“极端后果”的修辞与论证关联","authors":"Sabrina Mazzali-Lurati, Chiara Pollaroli, Daniela Marcantonio","doi":"10.22329/il.v39i4.6046","DOIUrl":null,"url":null,"abstract":"The “extreme consequence” is a very common pattern in advertising messages that presents an odd, even negative, situation resulting from the use of the advertised product as a good reason to buy it. By analyzing selected advertisements employing this pattern using the conceptual integration theory and the Argumentum Model of Topics, we aim to understand how “extreme consequence” works at the rhetorical and argumentative levels. The analyses allow us to detect the typical, generic, cognitive, and argumentative structure underlying the pattern and to identify the rhetorical and argumentative role played by its main components, namely exaggeration and cause-effect relation.","PeriodicalId":45902,"journal":{"name":"Informal Logic","volume":" ","pages":""},"PeriodicalIF":0.9000,"publicationDate":"2019-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Rhetorical and Argumentative Relevance of \\\"Extreme Consequence\\\" in Advertising\",\"authors\":\"Sabrina Mazzali-Lurati, Chiara Pollaroli, Daniela Marcantonio\",\"doi\":\"10.22329/il.v39i4.6046\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The “extreme consequence” is a very common pattern in advertising messages that presents an odd, even negative, situation resulting from the use of the advertised product as a good reason to buy it. By analyzing selected advertisements employing this pattern using the conceptual integration theory and the Argumentum Model of Topics, we aim to understand how “extreme consequence” works at the rhetorical and argumentative levels. The analyses allow us to detect the typical, generic, cognitive, and argumentative structure underlying the pattern and to identify the rhetorical and argumentative role played by its main components, namely exaggeration and cause-effect relation.\",\"PeriodicalId\":45902,\"journal\":{\"name\":\"Informal Logic\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.9000,\"publicationDate\":\"2019-12-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Informal Logic\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22329/il.v39i4.6046\",\"RegionNum\":3,\"RegionCategory\":\"哲学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"PHILOSOPHY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Informal Logic","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22329/il.v39i4.6046","RegionNum":3,"RegionCategory":"哲学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"PHILOSOPHY","Score":null,"Total":0}

引用次数: 0

摘要

“极端后果”是广告信息中非常常见的一种模式，它呈现出一种奇怪的，甚至是负面的情况，这种情况是由于使用广告产品作为购买它的一个很好的理由而导致的。通过运用概念整合理论和话题论证模型对采用这种模式的广告进行分析，我们旨在了解“极端后果”在修辞和论证层面上是如何起作用的。通过分析，我们可以发现这种模式背后的典型结构、一般结构、认知结构和论证结构，并确定其主要组成部分即夸张和因果关系所起的修辞和论证作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Rhetorical and Argumentative Relevance of "Extreme Consequence" in Advertising

The “extreme consequence” is a very common pattern in advertising messages that presents an odd, even negative, situation resulting from the use of the advertised product as a good reason to buy it. By analyzing selected advertisements employing this pattern using the conceptual integration theory and the Argumentum Model of Topics, we aim to understand how “extreme consequence” works at the rhetorical and argumentative levels. The analyses allow us to detect the typical, generic, cognitive, and argumentative structure underlying the pattern and to identify the rhetorical and argumentative role played by its main components, namely exaggeration and cause-effect relation.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Informal Logic PHILOSOPHY-

CiteScore

1.50

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： Informal Logic publishes articles that advance the dialectic in reasoning and argumentation theory and practice. Primary criteria for the acceptance of articles with a theoretical focus or interest are: (1) the article advances the dialectic or constitutes an interesting comment on it: it presents a cogent argument, objection, interpretation or position that is an advance in relation to the background of issues and controversies on the topic; or it casts the issue addressed in a new and worthwhile light; and (2) the article makes explicit reference to the pertinent literature on its topic, and it discharges the burden of proof imposed by that scholarship. Primary criteria for acceptance of articles devoted to the teaching of informal logic, critical thinking or argumentation include: originality; utility; timeliness; and evidence of the effectiveness of the methods, materials, technologies, etc., proposed. The standard criteria for scholarly publication—topical fit with the subjects covered in the journal; adequacy of coverage to the issue addressed; clarity, organization and literateness of the prose; conceptual clarity and cogency of argumentation—apply ceteris paribus to the selection of all articles, notes and reviews.