‘Gangpu is too funny!’: The mediatization of Hong Kong Mandarin as a jocular register

This article demonstrates how mediatization facilitates the (re)production of mock language. Through an examination of Chinese netizens’ reactions to a series of viral internet commercials that feature three Hong Kong actors speaking nonstandard Mandarin, it uncovers the processes whereby Gangpu (Hong Kong Mandarin) has become increasingly perceived in China as funny. The vast scale of uptake formulations enabled by mediatization has made it possible for Chinese netizens to engage in a collaborative effort not only in highlighting certain features of Gangpu and certain elements of the commercials but also in presenting them in ways that evoke specific meanings and interpretations. Ultimately, it is through the parodic revoicing of Hong Kong celebrities speaking nonstandard Mandarin that this non-native variety has come to be keyed as humorous. This study shows that we gain a better understanding of how mock practices reinforce and build on each other by tracing their uptake and circulation. (Mediatization, mock language, parody, listening subject, Mandarin Chinese, Hong Kong, China)*