信息设计和多模态

Q3 Social Sciences

Information Design Journal Pub Date : 2019-12-31 DOI:10.1075/idj.25.3.02bat

J. Bateman

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引用次数: 3

摘要

尽管信息设计和符号学之间有着长期的联系，但在许多方面的联系仍然有限。这篇文章认为，造成这种情况的一个原因是符号学和实证方法之间传统上的薄弱联系。为了应对这种情况，引入了一个多模式沟通模型，其中理论描述和实证研究在方法论上紧密结合。文中还举例说明了该模型与信息设计的相关性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Information design and multimodality

Despite a long association between information design and semiotics, connections remain limited in many respects. This contribution argues that one reason for this is the traditionally weak connection between semiotics and empirical methods. To counter this, a model of multimodal communication is introduced in which theoretical description and empirical research are tightly bound methodologically. Several illustrations of the relevance of the model for information design are offered.

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来源期刊

Information Design Journal Social Sciences-Library and Information Sciences

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： Information Design Journal (IDJ) is a peer reviewed international journal that bridges the gap between research and practice in information design. IDJ is a platform for discussing and improving the design, usability, and overall effectiveness of ‘content put into form’ — of verbal and visual messages shaped to meet the needs of particular audiences. IDJ offers a forum for sharing ideas about the verbal, visual, and typographic design of print and online documents, multimedia presentations, illustrations, signage, interfaces, maps, quantitative displays, websites, and new media. IDJ brings together ways of thinking about creating effective communications for use in contexts such as workplaces, hospitals, airports, banks, schools, or government agencies.