Social Management and Digital Communications as Important Components of Modern Higher Education Authors

. Social management and digital communications are highly topical and widely recognized as an important component of modern higher education. They provide a great number of benefits that contribute to higher education development. The key reasons why they are considered powerful means are: effective communication and support services, engagement and interaction, accessible and flexible learning, networking and professional development, data analytics and insights, collaboration and teamwork, global reach and cultural exchange, outreach and recruitment. Thus, the aim of the paper is to study the peculiarities of using digital communications for social management at higher education institutions in Ukraine. Instruments of data collection used were analysis of scientific sources, questionnaires, interviews