Genuine Domestic Change or Fake Compliance? Political Pervasiveness in the Serbian Media

Since the election of Aleksandar Vučić and the Progressives, Serbia has witnessed a slow decline in media freedom, which scholars such as Subotić (2017) argue has been worse than in the 1990s. Although the government had adopted a package of three laws in August 2014 to bring the media landscape up to European standards, the implementation of the laws has been limited and marginal, with the Progressives engaging in fake compliance. The adoption of the new media strategy 2020–2025 in 2020 has not led to genuine domestic reform and compliance to EU conditionality. In fact, the EU Commission and journalists’ associations in Serbia have criticized the decline in Serbia’s media freedom, citing continued attacks on journalists and indirect political and economic control through advertising and project co-financing, which continue to be features of the Serbian media landscape. In the absence of clear and credible EU conditionality, the decline of media freedom is in the eye of the beholder, where the gap between public engagements with Serbian politicians and the critical stance of progress reports regarding the degradation of the media have enabled Serbian elites to exploit this ambiguity to continue their strategy of fake compliance vis-à-vis rule of law.