欧洲市场商业活动的跨文化管理研究

V. Yevtushenko, E. Lisenyi, Vu Zieu Lin
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引用次数: 1

摘要

商业全球化、向其他国家市场促进经济利益、统一进程和创造共同经济空间,都需要了解民族风俗和民族文化。文化首先是可预测的。在全球商业中理解和运用民族文化、人际交往和商业道德的特点是跨文化管理的一项重要任务。在欧洲的国际公司能否成功提供高质量的产品和服务,一方面取决于不断增长的经济环境的动态,另一方面也取决于全球质量标准和程序的采用。随着欧洲市场变得越来越全球化,世界各地的国际公司提供的产品和服务面临着多元文化环境的挑战,不仅在客户关系层面,而且在公司内部和员工层面。本文描述了欧洲市场企业跨文化管理的特点,确定了实施跨文化管理所面临的障碍,并考虑了跨文化人事管理领域最有效的解决方案。欧洲市场企业的跨文化管理首先是在全球化背景下创造和应用管理文化多样性的技术,这些技术在不同文化中成功运作,防止文化间冲突。作为一种解决方案,建议发展跨文化能力,在跨文化互动的关键方面培训欧洲的全球管理人员,引入和积极使用先进的数字技术,以及建立管理系统。知识管理为欧洲企业的跨文化管理提供了必要的技术支持,以改善知识共享,并在跨国公司和国际合资企业在欧洲的活动中有效利用知识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Research of cross-cultural management of business activities in European markets
Globalization of business, promotion of economic interests to the markets of other countries, processes of unification and creation of common economic space require knowledge of national customs and national culture. Culture is, first of all, predictability. The ability to understand and use the features of national cultures, interpersonal communications and business ethics in global business is an important task of cross-cultural management. The success of international companies in Europe in providing high quality products and services depends, on the one hand, on the dynamics of the growing economic environment and, on the other hand, on the adoption of global quality standards and procedures. As the European market becomes more and more global, the products and services offered by international companies around the world face the challenges of a multicultural environment, not only at the level of customer relations, but also deep inside the companies, at the level of employees. The article describes the characteristics of cross-cultural management of enterprises in the European markets, identifies the barriers to its implementation, and considers the most effective solutions in the field of cross-cultural personnel management. Cross-cultural management of enterprises in the European markets is, first of all, the creation and application of technologies for managing cultural diversity in the context of globalization, which successfully operate in different cultures, prevention of intercultural conflicts. As a solution, the development of intercultural competencies, training of global managers in Europe in key aspects of intercultural interaction, introduction and active use of advanced digital technologies, as well as building a management system are proposed. Knowledge management provides the necessary technological support for cross-cultural management of European enterprises to improve knowledge sharing, their effective use in the activities of multinational companies and international joint ventures in Europe.
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