感觉数字

Q3 Social Sciences

Information Design Journal Pub Date : 2019-12-31 DOI:10.1075/idj.25.1.06cam

S. Campbell, Dietmar Offenhuber

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引用次数: 5

摘要

就沟通方式而言，说服是传达信息的一个自然而关键的部分。数据可视化本身作为一种沟通手段，被用作修辞工具，但它们如何说服还有待充分理解。基于乔治·坎贝尔的修辞学理论，本文提出了一项实证研究的结果，测试了通过接近技术——可视化的语境框架——来吸引情感的有效性。研究结果表明，当可视化数据与人们更相关时，人们对一个话题更感兴趣，而代表时间更近的事件的数据更有影响力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Feeling numbers

For means of communication, persuasion is a natural and critical part of conveying a message. Data visualizations, being means of communication themselves, are used as rhetorical instruments, but how they persuade has yet to be fully understood. Based on George Campbell’s rhetorical theory, this paper presents the results of an empirical study testing the effectiveness of appeals to emotion through proximity techniques— the contextual framing of a visualization. The findings indicate that people feel greater interest towards a topic when the visualized data are more relevant to them, and that data representing events closer in time are more affecting.

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来源期刊

Information Design Journal Social Sciences-Library and Information Sciences

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： Information Design Journal (IDJ) is a peer reviewed international journal that bridges the gap between research and practice in information design. IDJ is a platform for discussing and improving the design, usability, and overall effectiveness of ‘content put into form’ — of verbal and visual messages shaped to meet the needs of particular audiences. IDJ offers a forum for sharing ideas about the verbal, visual, and typographic design of print and online documents, multimedia presentations, illustrations, signage, interfaces, maps, quantitative displays, websites, and new media. IDJ brings together ways of thinking about creating effective communications for use in contexts such as workplaces, hospitals, airports, banks, schools, or government agencies.