The Pursuit of Less

The earth's resources are being exhausted at an ever-increasing pace by humans. This is the outcome of an ever-increasing level of consumption per person multiplied by an ever-increasing global population. The demand for resources and the conditions needed to support it increases as the population grows. Therefore, increasing consumption and fast depletion of resources requires need for minimalism requires to learn how to optimize decision making in our new choice-packed world. The current study aims at identifying the drivers of minimalism and further prioritizing them. Lifestyle changes, modern aesthetics and reducing unessential’s have been emerged as most important drivers of minimalism. The finding of the study would help policymakers to frame strategies to encourage minimalism as a way of life This would further helps in reducing stress and anxiety, minimize excess consumption, global warming, thereby, preventing rapid resources depletion, environmental degradation, and minimize carbon footprint.