Impacts of Product Variety and Supply Chain Networks on the Influx of Information Exchange in Industry Applications

Managing product variety is a challenging problem given the increasing complexity of supply chain networks. To overcome this complexity, managing integration in the supply chain is essential for companies to coordinate effectively. By managing the influx of information exchange between the various entities involved in the supply chain network, integration can be achieved successfully. In this paper, we are targeting research questions regarding the impact of the influx of information exchange on product variety and supply chain networks and the key factors influencing its exchange from different industries’ perspectives. To investigate our research questions and to conduct a case study across different industries and companies, this study aims to explore the impact of supply chain network complexity, which causes an influx of information exchange due to increasing product variety through qualitative research. In our results, by categorizing the raw interview data, we visualize correspondent opinions to facilitate deep analysis, including factors such as product variety, supply chain networks, and information exchange. The key factors that can influence the influx of information exchange from different industries’ and companies’ perspectives are presented in our results to provide valuable insights into the significant factors affecting the success of the smart business.