Construção de identidades femininas: as narrativas sobre a Seleção Brasileira Feminina de Futebol no "Globo Esporte" e "Esporte Espetacular"

espanolEsta investigacion analiza la construccion de las identidades femeninas en las noticias acerca de la Seleccion Brasilena de Futbol Femenino, transmitidas en los programas “Globo Esporte” y “Esporte Espetacular” de la Rede Globo de television durante los Juegos Olimpicos de 2016. Se destacan las discusiones sobre identidad realizadas por Hall (2016), Woodward (2000) y Bhabha (1998); conceptos de representaciones sociales de Moscovici (2015); de genero, como la planteada por Scott (1995) y de estereotipos realizada por Hall (2016), Bhabha (1998) y Moscovici (2015); asi como en torno a la influencia de los medios en la sociedad contemporanea de Birolli (2011). A partir de un analisis de contenido, segun el concepto de Bardin (2011), se constato que, a diferencia de lo que se esperaba, hubo la creacion y diversificacion de los modelos identitarios reproducidos mediaticamente, huyendo de las imagenes estereotipadas relacionadas a la identidad femenina. EnglishThis research addresses the analysis of the construction of the female identity in the news regarding the Female Brazilian National Soccer Team broadcasted in “Globo Esporte” and “Esporte Espectacular”, from Rede Globo de Televisao, during the 2016 Olympic Games. The identity discussions of Hall (2016), Woodward (2000) and Bhabha (1998); concepts of social representation by Moscovici (2015); the discussion of gender by Scott (1995) and stereotypes of Hall (2016), Bhabha (1998) and Moscovici (2015); as well as discussions regarding the influence of media in contemporary society by Birolli (2011) are highlighted. From the analysis of content by Bardin (2011), contrary to what was expected, there was a creation and diversification of identity models propagated through media, avoiding stereotypical images related to the female identity